The old adage that ‘good planning is the key to success’ should not be ignored. Don’t underestimate the amount of planning required in order to maximise your participation at an exhibition. A detailed exhibition plan will make your preparations easier and more efficient.
Seasoned exhibitors understand the value and importance of comprehensive planning. They know their participation in an exhibition begins well before the exhibition venue opens its doors. A successful exhibition stand requires everything to be carefully planned well in advance. Planning commences from the moment the decision to exhibit is made.
This book focuses on the key aspects of developing an exhibition plan. It will help you select the exhibition that is right for you, and covers everything from brainstorming, preparing an exhibition plan and timeline, to after-show evaluation. Importantly, it can be the difference between a good show and a great one.
Full of checklists to help you plan The Organiser will help you to achieve exhibiting success.