You have answered the Exhibitips monthly quiz CORRECTLY.
QUESTION: What does USP stand for?
A) Understanding Sales Processes
B) Under Siege of Pirates
C) Unique Selling Proposition
D) Universal Standard Product
The answer is C) Unique Selling Proposition
“No matter what size your business is, your USP is what differentiates you from your competitors. It’s that element of your business that enables you to stand out from all others in a positive way. It could refer to a service, product, how you do business, how you treat your staff, the experience you provide or countless other advantages.” Gary Fitz-Roy
This quiz was assembled from information in the book The Exhibitionist available to purchase on our website by clicking here.
See you on the floor.
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