The shape of your timeline will be determined by:

  • The amount of time between your decision to exhibit and the date of the exhibition
  • The date when the exhibition set-up may commence
  • The time required to pack and transport all stand materials to the exhibition venue
  • Preferred delivery dates from suppliers
  • The turn-around times of your suppliers – those within your organisation and those you contract for services
  • Deadlines and publication dates of relevant print media
  • Final dates for obtaining discounts on travel, accommodation, exhibition fees
  • Other potentially relevant dates, such as public holidays and leave period for key staff

Ideally your timeline should be broken down by month over approximately a 14month period, to allow for complete research, costing, designs, stock procurement and promotion of your participation.

An excerpt from: Exhibitions: A Complete Guide

by Gary-Fitz-Roy

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