EXHIBITIONS: A COMPLETE GUIDE
It’s a step-by-step approach to maximising your exhibition dollar.
Hundreds of millions of dollars are spent each year on trade and public exhibitions, but how many companies are actually getting value for money?
Exhibitions: A Complete Guide is the revised edition of the highly successful Practical Exhibiting in Australia released specifically for the Australian market. It will show you how to increase sales and overall profits through successful exhibiting and offers step-by-step instructions to take you through the whole exhibiting process, from planning and implementing to lead generation and post-exhibition evaluation.
A 2003/4 benchmark study conducted by Micromex Research on behalf of the Exhibition and Event Association of Australasia found exhibitions attracted approximately 3.7 million public visitors and just under 1 million trade visitors. It is now more important than ever to develop a competitive and innovative exhibition strategy.
As CEO of Expertise Events, author Gary Fitz-Roy knows how you can get the best results from exhibiting and has included lots of tips and hints to make the whole process easier.
Whether you are a seasoned veteran or a first-time exhibitor, Exhibitions: A Complete Guide will give you a competitive edge on your next exhibition.