CONGRATULATIONS!

You have answered the Exhibitips monthly quiz CORRECTLY.

QUESTION: THERE ARE 4 TYPES OF STAND SPACES AT OUR EXHIBITIONS. WHICH ONE OF THE FOLLOWING IS INCORRECT?

A) CORNER

B) PENINSULA

C) ISLAND

D) BILLABONG

The answer is D) BILLABONG

The four stand spaces to choose from at Expertise Events exhibitions are:

CORNER – as the name implies, these have a back wall, one side wall (one long and the other short) and two open faces. It’s open from two directions creating a much more visible and accessible display while still providing plenty of wall space.
PENINSULA – has one back wall and three open sides. It is usually found on the end of a row of stands. The size rages upwards of 6m x 3m. The three entries/exists may create some traffic flow problems, but have the advantage of presenting three different aspects/messages to visitors, which can all be tied in to the message on the back wall.
ISLAND – has four open sides. The minimum size is normally 6m x 6m. It needs to be planned carefully as there are four entries/exits. Your stand design should create and convey a message to visitors entering from any of the four open sides. This stand creates an image of size and strength as it’s totally independent.
INLINE – is the most basic stand with three walls and is adjacent to other stands in a row. Size ranges from 3m x 3m up to virtually any length desired x 3m. This stand shape requires a lot of thought to ensure the equipment doesn’t act as an obstacle to people who want to come in and look at your product/service, sit down and discuss their needs with you.

“The best location is the one that will maximise your visibility and generate the best possible outcome for your objectives. I don’t believe there are bad locations, but some may be more desirable for your needs. However remember that what you do to pre-promote your presence, the stand/display you build and the total offering will impact on your success.” Gary Fitz-Roy

This quiz was assembled from information in the book The Exhibitionist available to purchase on our website by clicking here.

See you on the floor.
For more QUIZ CHALLENGES, simply sign up to receive the monthly Exhibitips newsletter at info@exhibitionguru.com.au

CONGRATULATIONS!

You have answered the Exhibitips monthly quiz CORRECTLY.

QUESTION: What does USP stand for?

A) Understanding Sales Processes

B) Under Siege of Pirates

C) Unique Selling Proposition

D) Universal Standard Product

The answer is C) Unique Selling Proposition

“No matter what size your business is, your USP is what differentiates you from your competitors. It’s that element of your business that enables you to stand out from all others in a positive way. It could refer to a service, product, how you do business, how you treat your staff, the experience you provide or countless other advantages.” Gary Fitz-Roy

This quiz was assembled from information in the book The Exhibitionist available to purchase on our website by clicking here.

See you on the floor.
For more QUIZ CHALLENGES, simply sign up to receive the monthly Exhibitips newsletter at info@exhibitionguru.com.au